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We worked with the VICE team to completely rebuild the VICE News website. VICE News wanted to build a system of content modules that could be completely customized and art directed, all in a mobile-first, fully responsive news app.Visit Site ➔
What We Did
- Product Design
- Wordpress implementation
- Custom Wordpress theme built from the ground up
- Custom CMS extension to finely control post layout and animations
- Custom Google DFP Ad Integration, Analytics
- Custom video player integration
VICE asked the team at Postlight to be instrumental in the redesign of the all-new VICE News. Because we were already engaged in projects with VICE, they were pleased with our work and were convinced we could turn around a whole new site under tight timeline restrictions; the launch of VICE News online coincided with the television launch of VICE News Tonight, the brand’s original nightly news broadcast on HBO.
The team behind the VICE News brand wanted to focus heavily on design, featuring quick clips and lots of video content framed by motion graphics in an art directed environment. In addition to building a compelling news website, VICE wanted the online site to be a close match to the nightly TV show’s visual aesthetic. The goal was to build a system of content modules that could be completely customized and art directed by VICE, all in a mobile-first, fully responsive news app.
We worked with VICE’s in-house design team to mimic the aesthetics of the nightly show’s video program as closely as possible. In order to allow for a front-page with exciting content modules and cover units, we fully customized a WordPress instance that enables an art director to design everything from animations and motion graphics to individual headline placement. Almost every visual element in the new VICE News can be individually designed and tweaked.
Along with their visual priorities, the VICE News team needed to be able to control and manage their newsroom completely within the custom WordPress architecture. We built the platform using ReactJS in concert with WordPress to allow for the rapid development and prototyping that took place on our tight deadline. The result is a content stream that features custom VICE News videos in multiple modules, all playing smoothly and without interference as part of the scrolling site.