VICE knew Postlight as an expert in solving the hardest possible platform problems.
They wanted us to take more than 100 different global content properties and work hand-in-hand to merge everything into one single platform that did it all: managed millions of content objects, supported complex licensing, worked globally, and made translation workflows a breeze.
So we got to work.
VICE Media grew so fast in the last two decades that they had content management systems all over the place.
Postlight built one unified platform for everything.
Our aim was to stand up a content management platform that could power everything. First we laid down the foundation: a powerful and versatile back-end and a flexible content authoring and workflow experience that could power it all.
With a foundation in place, we embarked on a roadmap that ate away at each of VICE’s vertical brands, one after the other. Migration happened behind the scenes as property after property switched over with zero disruption to readers and advertisers around the world.
It wasn’t just tech
We made sure to get buy-in. We started with the editors, listened, and learned.
We worked with leadership, engineers, the video team, and ad sales to make sure that we were building something that served all.
We shipped a true digital platform
It powers all the web traffic that comes out of VICE—from sites like VICE News and Munchies to translation workflows.
And when a new feature comes online, it’s available to all the different properties. Billions of API calls, every month.
Upgrade the whole business
We’re proud of the trust that VICE showed Postlight, and proud of what we built together.
A platform like this is key to growth, because whenever you upgrade the platform, you upgrade the whole business.