Backstory
Bringing Content Management to Scale
VICE is a worldwide media group that helps content readers navigate an uncertain world. As VICE successfully grew its brand and expanded globally, the company constructed various platforms to meet new demands.
But after so much growth, more than ten discrete systems made for a complicated workflow to publish content across various brands and experiences.
VICE partnered with Postlight to help unify its CMS and deliver wide-ranging content in a coordinated and effective way.
For a global brand that brings order to chaos, we were tasked to do the same with its content management.