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A CRM for the world's greatest athletes

Content for fans, insight for superstars

Derek Jeter founded The Players’ Tribune as a new kind of publication–where the most famous athletes in the world could tell their own stories without a filter. It’s been a huge site with huge impact. But as time went on it became clear: Super-athletes aren’t typical writers. They’re global brands. They’re businesses. And they care about data.

The Players’ Tribune came to Postlight and asked: Can you partner with us and help us build a platform that helps us connect to athletes–and helps athletes connect to their fans?

Starting with content

We worked with The Players’ Tribune to build world-class publishing tools on top of WordPress—ready for hundreds of millions of readers.

If you’re sharing the stories of the world’s best athletes your sites needs to be fast. We used React to build out a blazing-fast front-end that worked across platforms.

Building relationships

That was the beginning. Next we built something totally new–a Relationship Manager to manage and display data about stories, story status, and athletes. We built an all-in-one CRM that includes:

  • Biographies
  • Agent relationships
  • Endorsement deals
  • Social media presence
  • Contributions and publications

Upgrade the whole business


This information lets The Players’ Tribune be truly proactive about building great relationships with athletes. It’s key to their long-term mission to be totally athlete centered in everything they do.

They made sure their digital platform is perfectly aligned to their mission. That’s how you win.