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The Players’ Tribune

A Custom CRM for the World’s Greatest Athletes

Backstory

Great Storytelling to Reach Millions of Fans

When the first version of The Players’ Tribune launched, it had an immediate impact. It was a new kind of publication; one that brought in-depth athlete stories to fans.

To build on this success, The Players’ Tribune approached Postlight. As a partner, we strategized how to expand even further upon the incredible reach and influence of the global athlete.

Superstar athletes aren’t typical writers. They’re global brands and businesses with a wealth of data and statistics, plus a web of relationships with agents and teams.

Postlight set out to build a custom CRM where all of this athlete data could be captured quickly, then utilized easily by the editorial team — and where content engagement statistics could be shared back with superstars.

Strategy

A CRM Built to Bring Winning Content

Next we built something totally new for The Players’ Tribune editorial team: a custom relationship manager to display relevant data, statuses on stories, and dozens of additional factoids to help manage athlete contributors.

Our all-in-one CRM included:

  • Athlete biographies
  • Agent relationships
  • Endorsement deals
  • Social media presence
  • Previous contributions and publications

It provided a simple, up-to-date dashboard for planning
and organizing stories that fans would love.

Outcome

An Exceptional Content Platform for Athletes and Fans

Today, The Players’ Tribune represents a different kind of content experience: deeper stories that foster a meaningful connection between athletes and fans.

By leaning on a custom CRM and an improved CMS platform, The Players’ Tribune can bring fans closer to superstars through engaging content.