Unbiased News, on Every Device
Nexstar Media Group Inc. owns, operates, and provides programming to 198 television stations and reaches about 68% of all U.S. households with televisions. Their expansive portfolio includes networks like ABC, CBS, NBC, Fox, The CW, and many more. Though they have an abundance of news outlets, Nexstar wanted to tackle a new area: delivering fact-based, unbiased news programming straight to an audience searching for an alternative to current prime-time news offerings.
Nexstar had a clear vision for the NewsNation show and approached Postlight, looking for a partner to strategize, design, and build out a web and mobile experience for their broadcast. Nexstar’s goal was to deliver that same unbiased content approach to an online audience — who may not otherwise tune into the broadcast. The Postlight team translated Nexstar’s strategy and vision into a world-class web and mobile experience that paired with their prime-time news broadcast.