The power of Mailchimp, in every app
In the world of marketing technology, Mailchimp is a roaring success. Launched as a side project 20 years ago, Mailchimp’s email marketing platform now sends billions of emails per month to its users’ customers and fans.
Mailchimp’s reach and reputation among marketers and small and midsize businesses is unparalleled. But Mailchimp also wanted to reach and empower the developers who work with marketers.
For years, Mailchimp offered two powerful APIs that developers could use to add email and marketing capabilities to their own apps. The APIs lived on different websites, had different types of documentation, looked and felt like they were from different planets, and one appeared to be unmaintained for years.