Filling a Gap to Fulfill Lives
Before TransplantLyfe and IBDLyfe, there was a lack of safe, inclusive community platforms for people living with chronic disease. Several groups bootstrapped on Facebook, Instagram, and in Twitter hashtags. But these social platforms make it difficult to find and connect with others. They also harbor bad actors who foster toxicity. Even with workarounds, they are far from an ideal, fully-functional way to forge friendly, lasting community bonds.
Lyfebulb engaged Postlight to provide strategy, design, and development of TransplantLyfe and IBDLyfe, where patients and caretakers can make connections, find support, and share experiences. Postlight built the core platform to support both of these sites, and additional chronic disease communities in the future. Along with peer-to-peer connectivity, the sites feature Q&A forums, motivational stories, validated resources, and a tool to track personal health metrics.