A screenshot of Inscape

Inscape

A meditation app to stay mindful at home and in NYC

We worked with the Inscape team to bring their meditation app to the next level. After redesigning the app’s user experience, rewriting the back-end code, and building a fully custom recommendation engine, the Inscape app launched alongside the Manhattan meditation studio.

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What We Did
  • API Design
  • UX Design
  • Engineering
  • Product Management
Project Details
  • iOS App with Node.js Server Backend
  • Docker custom image hosted in AWS ElasticBeanstalk.
  • Facebook Integration
  • Mixpanel, Google and Facebook Analytics

When the Inscape team was ready to take the beta version of its app to the next level, they asked Postlight to step in. The app was set to launch alongside a physical Inscape meditation studio in the Flatiron district of Manhattan. And in a market saturated by meditation options, Inscape was eager to offer a unique, accessible, and intuitive app for meditators on the go.

Because there was already a beta app in progress when Postlight joined the Inscape team, our first step was to dig into the existing state of affairs. We mapped the Inscape team’s priorities to the ideal user experience, working through a series of designs and prototypes. Once we had redesigned the user experience, the Postlight engineering team rewrote the app’s back-end and implemented new visuals in partnership with the Inscape design team.

In contrast with existing meditation apps that present a library of content for the user to browse through, the Inscape app features a custom-built recommendation engine. Based on the user’s preferences and behavior within the app, recommendation logic suggests one main Inscape meditation each day. Smart local background caching makes audio available to users quicker, since Inscape meditations download automatically in the background. And to help users build a habitual mindfulness practice, achievement-based encouragement in the app reminds users to meditate regularly. The Inscape app also integrates with Apple’s HealthKit so that users can track minutes of mindfulness.

Since launch, Inscape has been covered by Vogue, New York Magazine, FastCo Design, and more.


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