Mobile App Development
In Need of a Refresh
The National Audubon Society is one of the world’s greatest not-for-profits, with a global mission to conserve our natural and ecological heritage. At its disposal is a wealth of birdwatching resources: photos, sound files, APIs, and field guides.
Birdwatching and mobile apps are a perfect combination. Unfortunately, the Audubon Society’s mobile apps were aging and desperately needed both a technology and design refresh.
Many users tolerated the previous generation of mobile apps because the use case was so compelling.
However, as mobile phones became more ubiquitous and far more powerful, expectations grew. Cameras improved, data became affordable, and hardware capabilities expanded.
The mandate became clear: Develop a modern and beautiful Audubon mobile experience for iOS and Android.