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Mobile is for the birds

Creating the greatest app for millions of birdwatchers on Android and iOS

Birdwatching and mobile apps are a perfect combination. No one goes birdwatching from their desktop. Unfortunately the Audubon Society’s mobile apps were aging and desperately needed both a technology and design refresh. And that’s where Postlight came in.

The National Audubon Society is one of the world’s greatest not-for-profits, with a global mission to conserve our natural and ecological heritage. And of course it has AMAZING birdwatching resources: photos, sound files, APIs, and field guides.

One, Single Everything App for Birders

  • Lots of legacy APIs
  • Tons of old data
  • And a messy codebase

We turned it all into a beautiful, award-winning product that is changing the world of birding.

Mobile Design

We needed to understand how people might use this app in “the wild” (or in the park). We worked hard to understand the users, with surveys, tests, phone calls–and even birdwatching expeditions. And we made data-driven decisions based on our findings.