Design drives everything we do at Postlight. We start by understanding the user—who they are, what they believe, and what their motivations might be. From there, we work with our clients to sketch and explore challenges, and build out solutions that are robust, flexible, and adaptive—across platforms.
Design Sprints
The Postlight Relay is a strategic design sprint that runs two weeks. You’ll work with our world-class designers and engineers. Together we’ll build interactive prototypes and a presentation deck that brings your vision to life. It takes ten days, and it will bring your product strategy into focus—in a way that can be communicated to stakeholders, investors, and team members. Most importantly, we’ll make it buildable. We’ll find designs that work within your constraints.
User Experience Design
User Experience considers the entire user journey from the first interaction. We work iteratively, starting with rough sketches and ending in final, buildable design prototypes that let you explore and understand the entire user journey. And we collaborate closely with our engineering teams to make sure that what we design can actually be built. We’re also experts in working from design toolkits and existing style guides, and experienced in improving existing designs, rather than starting over every time. Whether building a website or mobile product, the challenge is always the same: To create an experience that is instantly accessible to new users—and that empowers them, too.
Information Architecture
Information architecture is more than boxes and arrows. We consider the product as a whole, working backwards from the user’s needs and expectations. First, we structure the site taxonomy and make sure that information will be clearly presented, in as few clicks as possible. Then we make sure that the experience has a modular content architecture to allow for content to be accessed as simply as possible. We also work through metadata challenges and make sure that content makes sense not just in an app or on a site, but when it’s shared on social or re-used in other formats.
Web Design
Postlight has roots in web design, which means that we have a full grasp of the range of possibilities of the modern web. Whether we are designing complex web pages for global media publications, or shipping fully-featured web applications using React, Vue.js, or Angular, we are fully committed to making every user experience incredibly valuable. We work iteratively, in partnership with engineers, to grow flexible, adaptive design systems that are centered in our client’s brands, and ready for growth and expansion. We’re also committed to measuring and understanding the impact of our design decisions. As a result, we’ve earned our reputation as one of the finest web design shops in the world, and we guard that reputation by ensuring that the work we do for our clients is of the best quality.
Mobile App Design
Sure, screens are small—but that doesn’t mean a mobile design can’t be expressive, enchanting, and above all, useful. Postlight is expert at the complex craft of mobile design: We focus on simplicity above all, striving to provide the user with exactly the interface and choices that they expect. We make sure to make use of the full platform—geolocation, sensors, and other monitoring options. And finally, we build on that foundation to do novel, custom design work that makes our designs stand out from the crowd. Postlight’s mobile design is among the finest in the world, and not only are we honored by promotion in the Apple Store and by awards, but our designers are called on to judge and evaluate mobile design contests.
