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Go head-to-head with your friends

Compete in an animated GIF chat battle—as ridiculous as it sounds

One day we asked ourselves, “What if we could remove all the parts of chat that aren’t GIFs?” Then we thought, “What if we gamified that?” And GIF Battle was born.

Level up your meme wars

GIF Battle started out as a fun microsite for some holiday merriment, but we found that it really worked as a GIF-centric way to test your wits with the world. Just authenticate with Twitter and you and a friend can search for GIF reactions and volley them back and forth against each other. Oh—and did we mention that it’s against the clock? GIF Battle was fun to make and is even more awesome to play.

Serious fun

We built GIF Battle with modern technology that allowed us to iterate quickly. For example, when we pivoted from a global to a per-player chess timer, we were able to keep almost all of the logic we’d already written thanks to component isolation and higher order components in React.

Being serious about our tools let us have a lot of silly fun really fast—and a great launch party, and the chance to talk with lots of users. Teens love GIF Battle. And since it was the first project that Postlight did just for ourselves, we love GIF Battle too.