Could your product be the ultimate political weapon to sway momentum your way?
Companies like Zoom, Atlassian and Slack have achieved incredible success without a sales team. They did it by drafting behind the momentum, virality and appeal of the products they’ve put into organizations. No long sales cycle.
Whether you’re “selling” within an org (and let’s face it, we’re all selling) or selling product to the world, Postlight and Variance got together to share some of the key lessons of how products can catch fire and turn into massive success—without the typical sales channels. We went through some of the success stories and broke down where the future of software sales was heading.